Responsibilities

• 1. Qualify inbound client briefs against defined criteria and make binding go/no-go pipeline decisions that protect creator capacity and maximize win rates
• 2. Develop compelling proposals connecting brand objectives to creator IP, show formats, audience insights, and multi-channel distribution — partnering with the Creator Partnerships Design Director on visual direction for marquee pitches
• 3. Own the show narrative and creative storytelling for the Creator Ad Partnerships portfolio — developing deep expertise on hosts, content themes, audience data, and performance history to craft the strategic “why this show, why this brand, why now” rationale that wins business
• 4. Lead live event and livestream branded content strategy, conceptualizing native brand integrations and live content capture that enhance the fan experience
• 5. Build proactive show packages and creative platforms before briefs arrive — identifying advertiser vertical needs and content opportunities, and packaging them into pitchable creative platforms that seed demand
• 6. Present creative concepts to clients and media agencies, educating on creator brand partnership capabilities with the fluency and specificity that wins business
• 7. Serve as the strategic bridge between Sales and the creator team — protecting creator capacity while maximizing pipeline quality and win rates
• 8. Define and evolve the qualification framework and scalable creative strategy mechanisms — pitch templates, brand-show matching rubrics, proactive packaging playbooks, and routing mechanisms that force-multiply team output
• 9. Author strategic narratives (QBRs, pipeline analyses, win/loss reviews) for Director+ leadership and present recommendations that influence org-level creative strategy
• 10. Own competitive intelligence for branded content strategy — tracking industry trends, benchmarking against competitors, and translating insights into differentiated creative approaches

Requirements

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
• Experience presenting creative concepts effectively to senior executives
• Experience driving results through digital marketing and multi-channel campaigns
• Ability to travel to shoot locations and creator events, estimated 3x per quarter

Preferred

• Experience in cross-functional collaboration with Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• Experience in media and brand planning
• Experience in the creator economy, talent management, or creator monetization — with an understanding of how to produce authentic brand integrations within creator formats and drive ecommerce success
• Knowledge of video production crews, live streaming technologies, studio workflows, edit and post-production techniques, production calendars, and staffing

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.