Sr. Brand Strategist

Minneapolis, MN (On-site)

$120K/yr – $165K/yrSenior Level10+ years expFull time

Posted 1 day ago

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Job Summary

Own the brand strategy and planning lifecycle from research and insights through to workshops, briefs, and cross‑functional execution, guiding teams to deliver measurable impact.

  • Translate data into actionable insights that drive creative results.
  • Lead development of brand platforms and messaging strategies.

Job Description

Responsibilities

  • Develop learning plans and guide research and insight gathering.
  • Translate research and data into clear, actionable insights that drive creative and measurable results.
  • Lead brief development that unlocks creativity and enables teams to deliver distinctive, memorable work.
  • Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
  • Collaborate with integrated teams to build strategies and plans that yield measurable impact.
  • Consistently bring the energy and curiosity that inspires ideas and action.
  • Facilitate workshops and discussions that elevate client brands and outcomes.
  • Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.
  • Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
  • Provide agency leadership in brand and messaging strategy as well as journey and persona development.

Requirements

  • 10 - 15 years of integrated agency experience.
  • 5+ years of experience in a brand strategist / planning role, with clear ownership of brand strategy.
  • Experience in and passion for the Agriculture, Food and/or Companion Animal Care segments.
  • Exceptional interpersonal, facilitation, presentation and problem-solving skills.
  • Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions

Benefits

  • Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more. Other benefits for eligible team members include 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation. Find additional benefits from education to well-being and beyond at Curious Plot Benefits.
Curious Plot logo

Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

Founded in 2006
Minneapolis, Minnesota, USA
138 employees (56 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
28.7%
Direct
51.4%
Referral
11.8%
Social
6.5%
Paid
1.6%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
40 (29% of company)
Median Career Experience
26.5 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5