Sr. Brand Planning Manager - HOKA at HOKA | USA | $138K/yr – $186K/yr

Sr. Brand Planning Manager - HOKA

USA (Remote)

$138K/yr – $186K/yrSenior Level6+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive long-range brand planning and cross-functional execution for performance footwear at Deckers' HOKA, aligning strategy with financial targets.

Own the 5-Year Brand Plan and seasonal MFP with executive-ready reporting.
Must-have: strong financial acumen and Excel/PowerPoint proficiency.
Standout: proven cross-functional influence across Product, Merchandising, Finance, and Marketing.

Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises
Align plans with brand strategy, product lifecycle, and financial targets
Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities
Develop seasonal financial plans that ladder to long-term targets and KPIs
Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management
Support S&OP processes with clear reporting and actionable insights
Deliver executive-level insights on risks, opportunities, and performance trends
Translate marketplace trends, competitive intelligence, and seasonal hindsight into forward-looking strategies
Build executive-ready reporting, dashboards, and ad hoc analysis to support decision-making
Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing

Curious, strategic, and analytically rigorous, with strong financial acumen
An influential communicator who can translate data into clear, compelling narratives
Have strong experience in the footwear and apparel industry, ideally in performance/athletic categories
Demonstrate a proven track record of developing and maintaining strong cross-functional partnerships
Bachelor’s degree or equivalent experience
6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
Experience in consumer products industries (footwear, apparel, sporting goods, or related)
Proven ability to influence senior leaders and drive cross-functional initiatives
Deep understanding of financial planning, KPIs, and merchandise planning concepts
Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred