Sr. Brand Manager

Boston, MA (On-site)

$128K/yr – $160K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own the USA Foods Base P&L and drive end-to-end growth for key Cranberry portfolio areas, guiding cross-functional teams through planning, portfolio renovations, and major campaigns.

  • Own full P&L and lead annual plans for core brands
  • Drive long-term growth strategies and cross-functional execution
  • Lead and communicate across marketing, sales, and strategy to hit business goals

Job Description

Responsibilities

  • Partner with the Senior Director and Senior Associate Brand Manager to shape the Fresh Cranberry business growth strategy, balancing supply complexity with the optimal demand opportunities
  • Lead cross functional teams through our FUEL stage gate process to renovate and strengthen the core Craisins® offering across the Club channel
  • Set the strategy and guide your ABM in bringing a full-funnel Holiday Campaign to life, recruiting new buyers with our core baking occasion for Craisins while also expanding the reach of Cranberry Sauce
  • Work closely with a Grocery Sales Lead and your cross-functional teams to build a seasonal plan to unlock stronger display support for Cranberry Sauce and win across omni touchpoints at a major Retailer
  • Coach your Associate Brand Managers to break down P&Ls and consumption drivers, turning insights into smart actions that deliver strong returns for our Grower Owners
  • General Management and P&L Ownership : Own the full P&L for the USA Foods Base Business, using a sharp read on Consumers, Customers, and Competitors to identify performance drivers and act on them to achieve business goals
  • Strategy Development : Build and drive long-term growth strategies for key segments, bringing stakeholders along and leading cross-functional teams through execution
  • Planning and Execution : Lead annual marketing plans end-to-end, from strategy to sell-in, grounded in insights and clear brand thinking to deliver results and meet our financial commitments to our Grower Owners
  • Communication and Messaging : Partner with Media, Brand Strategy, Integrated Marketing, and Omni teams to develop consumer-insight led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs
  • Portfolio Management and Renovation : Lead and inspire cross-functional teams to evolve our portfolio, prioritizing the right opportunities to stay relevant with Consumers and Customers

Requirements

  • Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies
  • Proven ability to navigate ambiguity and to coach teams to reach decisions amidst competing factors
  • Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
  • Excellent interpersonal and communication skills, with a proven ability to influence without authority
  • Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers
  • Candidate should be a self-starter who has demonstrated strong ownership and leadership capabilities in prior roles
  • 7+ years of experience in CPG Brand Management, including base and innovation

Preferred

  • MBA or advanced degree in Marketing, Business, or related field
  • Experience within Food or Beverage CPG
  • Experience managing and developing direct reports

Benefits

  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs
  • Health, Dental, and Vision insurance
  • Health savings account
  • Flexible spending account
  • Life and accident insurance
  • Employee assistance program
  • Telehealth services
  • 1:1 health coaching
  • Supportive benefits for all the stages of your life
  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Ocean Spray Cranberries logo

Ocean Spray Cranberries

3.6 Glassdoor

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in roughly 100 countries worldwide. With approximately 2,000 team members and nearly 20 cranberry receiving and processing facilities worldwide, Ocean Spray is committed to managing our business in a way that respects and cares for our communities, team members and the environment. For more information about our family-farmer owned cooperative, visit www.oceanspray.com.For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture and our commitment to be a farm-to-family, health and wellness company. Our north star is our purpose: connecting our farms to families for a better life.

Founded in 1930
Lakeville, Massachusetts, USA
2K employees (140 in marketing)
65% recommend to a friend
99% CEO approval

Traffic Signals

Monthly Visitors
101.9K
Traffic Source Mix
Search
60.7%
Direct
29%
Referral
6.2%
Social
3.1%
Paid
0.9%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
114 (6% of company)
Median Career Experience
12 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$20K
Last Raise
$20K
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $20K
  • Oct 2016
    Seed

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