Responsibilities

• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• Build Innovation roadmap and Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products for Tangle, Samyang and New Brands.
• Develop and lead annual strategic plan to deliver against brand/s objectives and 4P (product, positioning, price, placement) planning & execution for Samyang’s New Better for you Brands
• Lead brand and market launch efforts for a brand/s in the better-for-you food space.
• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
• Own the P&L for assigned product lines, balancing profitability with competitive positioning.
• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
• Utilize tools like Nielsen, IRI(Circana), and consumer research to effectively manage the business, provide recommendations and uncover opportunities
• Act as a voice of the customer, advocating for consumer needs and preferences in product development.

Requirements

• 6-8+ yrs combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations.
• CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, Monster etc).
• New product development, commercialization and launch experience in retail is mandatory.
• Existing senior brand manager or experienced brand manager with 2+ years of experience as a brand manager
• High level expertise in Microsoft Excel and PowerPoint.
• Must have people management experience.
• Highly analytical with proficiency analyzing, and making recommendations based on consumption (IRI) and shipment data.
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
• Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC.
• Experience partnering with global organizations
• Led packaging and brand design projects.

Preferred

• CPG Food & beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, Monster etc).

Benefits

• medical/dental/vision insurance
• life insurance
• PTO/FTO
• 401(k) plan with company match