Sr. Brand Manager - C4 PWO at Nutrabolt | Austin, TX

Sr. Brand Manager - C4 PWO

Austin, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and cross-channel marketing for Nutrabolt’s performance brands, aligning with business goals and delivering measurable growth.

Own brand strategy and cohesive campaigns across digital, social, retail, events, and media.
Must-have: 7+ years in brand marketing with leadership in health/fitness consumer products.
Standout: Proven cross-functional leadership translating insights into action at scale.

Job Description

Responsibilities

Develop and champion a comprehensive brand strategy that aligns tightly with business objectives while deepening our connection with performance-driven consumers.
Steward every facet of the brand from breakthrough new product launches to high-impact brand campaigns, ensuring disciplined execution and consistent in-market presence.
Inspire cross-functional teams to deliver cohesive, culture-relevant campaigns across digital, social, retail, events, and traditional media channels - maximizing reach and brand resonance.
Foster strong cross-functional partnerships and transparent communication that aligns priorities, removes friction, and turns strategy into coordinated, high-impact executions.
Establish clear KPIs, translate analytics into action, and continuously optimize initiatives to accelerate growth and increase marketing effectiveness.
Decode market trends, consumer behavior, and competitive dynamics to uncover whitespace opportunities or proactively address emerging challenges to support the brand’s innovation pipeline.
Embody and champion the C4 brand voice, values, and ambition internally and externally, inspiring confidence across teams and partners.

Requirements

7+ years brand marketing, ideally with a background in the sports nutrition, health & wellness space or consumer products
1+ years of direct people leadership experience
Bachelor’s degree or MBA in business, marketing, communications or related field preferred
Familiarity with the latest trends in sports nutrition and natural affinity for the health & wellness space
Experience translating rich consumer insights into actionable and compelling marketing tactics and new innovation opportunities
Project management skills to manage multiple high-profile and high-budget projects at once
Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
Excellent communication and presentation skills
Proactive personality and careful attention to detail
Strong organizational skills and ability to prioritize in a fast-paced environment
Self-starter that can effectively manage time with little to no supervision
Ability to build strong internal/external relationships

Benefits

Wellness Benefits
Lifestyle Perks
Family Support
Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Nutrabolt

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the fastest-growing energy drink brands in the U.S. and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the U.S.), and Cellucor® (an award-winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s own DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com and follow Nutrabolt on LinkedIn. You can also follow C4 Energy® on Instagram, Facebook, and Twitter.

Founded in 2002

Austin, Texas, USA

526 employees (103 in marketing)

www.nutrabolt.com