Responsibilities

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
• Make sure Krak looks and feels like Krak everywhere. The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
• Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
• Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.
• Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
• Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.
• Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.
• Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.
• Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume increases.
• Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made, not an experiment on the side.

Requirements

• 5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products
• Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment
• An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity
• Excellence in typography, color, layout, and composition
• Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts
• Ability to work independently, drive multiple projects at a time, and iterate quickly
• Desire to thrive within a fast-paced, emerging industry with a variety of design challenges