Responsibilities

• Leads day-to-day brand communications initiatives.
• Leads execution of global press and communications programs across priority categories, including media relations, brand activations, experiential programs, and partnerships, ensuring alignment to overarching brand strategy.
• Partners cross-functionally with Brand Marketing, Social, Product, Creative, KEEN Effect, and regional teams to deliver integrated global campaigns.
• Identifies opportunities for new partnerships, cultural moments, and experiential initiatives that support global brand growth.
• Leads global experiential, activation, and event strategies tied to key brand moments, cultural tentpoles, and product launches.
• Manages relationships with global PR, experiential, and creative agencies and partners to ensure aligned objectives and effective execution.
• Defines and maintains global communication narratives that support brand positioning, product innovation, sustainability initiatives, and cultural relevance.
• Provides strategic frameworks and best practices to regional teams to ensure global consistency with local market impact.
• Manages budgets, timelines, and resources for global press and experiential initiatives.
• Measures and reports on performance, including earned media results, event effectiveness, and brand engagement.

Requirements

• Bachelor's Degree in Communications, Marketing, Public Relations, or related field required.
• Minimum six (6) years experience in brand marketing or communications.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Travel Required: Yes, up to 25% of the time.

Preferred

• Interest in Outdoor / Running / Lifestyle Fashion is a plus