Sr. Associate Manager, Digital, Commerce Media & Strategic Partnerships

Irvine, CA (Hybrid)

$125K/yr – $140K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the commerce media and partnerships agenda for Taco Bell across its digital ecosystem, coordinating cross-functional campaigns and optimizing audience activation across owned, paid, and partner channels.

  • Own program planning and activation across commerce media and partner initiatives.
  • Coordinate cross-functional teams to align loyalty, digital, brand, and analytics with campaign goals.
  • Turn performance data into actionable optimizations for future activations.

Job Description

Responsibilities

  • Support the planning and execution of commerce media and strategic partnership initiatives across Taco Bell's digital ecosystem, including audience activations, integrated campaigns, and partner programs.
  • Collaborate with cross-functional teams including Loyalty, Digital Channels, Brand, Media, CRM, Analytics, Customer Data and Engineering to help execute campaigns and activations that align with business objectives and fan engagement goals.
  • Excel in managing partner relationships by coordinating program planning, activation timelines, deliverables, and ongoing communication with internal and external stakeholders.
  • Support audience activation efforts by partnering with data, CRM, and media teams to execute campaigns across owned and paid digital channels.
  • Coordinate integrated digital and experiential activations across app, loyalty, social, content, and partner touchpoints to help ensure a seamless consumer experience.
  • Monitor program performance, compile campaign results, and share insights and recommendations to support campaign optimization and future activations.
  • Manage project timelines, stakeholder communication, and cross-functional coordination to help ensure successful delivery of partnership and commerce media initiatives.
Yum! logo

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
10