Responsibilities

• Analytics Auditing & Implementation: Conduct audits to identify tracking, configuration, and data accuracy issues; translate findings into clear, prioritized action plans; implement tagging fixes and enhancements using Google Tag Manager; configure and maintain Google Analytics 4 properties, including event tracking, conversion goals, and custom dimensions.
• Event Tagging & Pixel Management: Develop and manage custom tagging strategies aligned with client objectives; install, test, and maintain media pixels (including but not limited to: Meta, TikTok, LinkedIn, Google Ads) through GTM; maintain a consistent tagging taxonomy and ensure adherence to naming conventions.
• Cross-Team Troubleshooting: Work with developers to resolve dataLayer and other technical tracking issues; diagnose and fix tracking failures and data discrepancies; provide QA support for site and app releases that impact analytics.
• Reporting & Insights: Build and maintain dashboards in Looker Studio using Supermetrics connectors, native connectors for Google products, and manual data uploads for sources that don’t have pre-built connections (e.g. Muckrack); ensure accuracy and relevance of automated reports; provide actionable insights based on analytics findings; respond to ad-hoc analysis requests from internal teams.

Requirements

• 3–5 years of hands-on experience with Google Analytics (GA4) and Google Tag Manager
• Proven track record of analytics audits and solving tracking challenges
• Strong understanding of tagging best practices and dataLayer architecture
• Experience building dashboards in Looker Studio with Supermetrics
• Ability to manage multiple priorities and explain technical concepts clearly
• Experience working with clients, including understanding their Analytics needs, presenting actionable solutions, and managing expectations

Preferred

• Experience with Adobe Analytics
• Working knowledge of HTML, JavaScript, and debugging tools (e.g., Chrome Developer Tools, Tag Assistant)
• Familiarity with cookie compliance tools (e.g., OneTrust, Cookiebot)
• Experience contributing to AI-driven tools or workflow automation is a plus

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events