Responsibilities

• As a Sr Analyst, you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation.
• You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
• You will also provide guidance, training and direct management of Analysts.
• You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.
• You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
• Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks.
• Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.
• Day To Day Your Role Includes
• Contributing as a primary contact for day-to-day clients
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices