Sr. AD, Regional Marketing, nerandomilast - Rheumatology (Remote)

Boston, MA (Remote)

$170K/yr – $269K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional HCP tactics and cross functional execution aligned to brand strategy, with market insights, KOL and patient advocacy engagement, and risk-aware program management.

  • Growth Infrastructure: Build and coordinate regional tactics with internal and external partners to align with the brand plan.
  • Sales & Insights: Translate field feedback and market trends into actionable tactics and recommendations.
  • Stakeholder Alignment: Guide cross-functional programs, manage risk through HPRC reviews, and support annual planning with clear direction.

Job Description

Responsibilities

  • Develop, implement and manage regional and local HCP tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
  • Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics and provide Sales Force feedback to the home office
  • Work with analytics & insights to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
  • Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support
  • Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
  • Manage risk associated with marketing programs and material by working within the HPRC review process
  • Provide input to market research on study design and interpret findings to refine product marketing direction
  • Develop and work with KOLs to validate and optimize brand strategies and tactics
  • Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment

Requirements

  • Bachelor’s degree required; MBA preferred
  • 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
  • Demonstrated leadership skills
  • Demonstrated project management skills
  • Demonstrated ability to manage budget and resources
  • Demonstrated ability to achieve results in a highly matrixed organization
  • Proficiency in MSOffice, Outlook, and database applications
  • Ability to travel 50% of the time (will include overnight travel)
  • Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills
  • Strong communication skills
  • Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives

Preferred

  • MBA preferred
  • Specialty Marketing/Rheumatology experience strongly preferred
  • Prior field-based experience preferred
  • Experience working directly with digital partners to develop and execute initiatives strongly preferred
  • Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred

Benefits

  • Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success.
  • We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance.
  • For an overview of our benefits please click here.
  • Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
  • Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare.
Boehringer Ingelheim logo

Boehringer Ingelheim

Our people are our strength. And together with over 54,000 colleagues, we're creating the next breakthrough in the world of healthcare and innovation for both humans and animals. Are you ready to join us? #LifeForwardPrivacy Notice: https://www.boehringer-ingelheim.com/privacy-noticeImprint: https://www.boehringer-ingelheim.com/imprint

Founded in 1900
Ingelheim am Rhein, Rhineland-Palatinate, DEU
40K employees (2,507 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
53.6%
Direct
32.5%
Referral
8.5%
Social
3.8%
Paid
1.5%

Headcount Trend

Current headcount: ~40.2K

Marketing Team

Marketing Team Size
2,162 (5% of company)
Marketing Roles Posted (Last 30 Days)
3