Responsibilities

• Marketing Operations - Maintain data integrity in Salesforce and Marketo - Perform in-depth analysis measuring marketing campaign effectiveness - Work closely with Product Marketing to build audience segmentations - Contribute to lifecycle and automation functions of marketing - Assist with lead acquisition - Utilize spreadsheet software to run matching and lookup functions to normalize accounts - Help maintain marketing reports and documentation - Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction) - Create and implement actionable plans and recommendations for improving website visitor experience - Conduct a website content audit, including brand voice, SEO optimization, and governance - Work in A/B and multivariate testing methodology - Develop, launch, and measure the success of web content for integrated marketing campaigns Marketing Pro Groups - Research, plan, and execute venue selection, collateral, and workshop/event logistics - Assist with managing vendor relationships and supporting program operations within budget guidelines - Execute marketing activities to promote Pro Group initiatives and workshops - Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics) - Support the development of the annual member feedback survey and analyze results to provide insights Event Marketing - Build and maintain event registration pages Support project management in Monday.com to track event deliverables - Assist with event preparation decks and attendee communications - Create name badges and update event calendars - Provide logistical and administrative support for upcoming events

Requirements

• Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study
• Up to 10% travel

Preferred

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with a strong propensity for action, results, and continuous improvement
• Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
• Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure
• Creativity, attention to detail, and strong problem-solving skills
• Event coordination and logistics (Field Marketing & Event Marketing)
• Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Benefits

• ✅ 401(k) participation and match
• ✅ Paid sick leave
• ✅ A unique opportunity to further your learning experience through additional internship seasons