Responsibilities

• Division Liaison: Serve as the primary marketing liaison for Sports at WEC, maintaining a clear understanding of programming, facilities, and promotional priorities to align them with central marketing pathways.
• Campaign & Registration Drive: Support the development and execution of agile marketing plans that drive program and tournament participation, and facility bookings.
• Central Matrix Integration: Partner closely with the Senior Manager, Resort Marketing and designated partners to support paid media campaigns, contributing localized audience insights, messaging parameters, and sports-specific campaign inputs.
• Social Media Channel Ownership: Own and manage Sports at WEC social media channels, including content capture (photo and video), creation, publishing, and day-to-day community engagement.
• Guest Sentiment Monitoring: Monitor and respond to guest feedback, reviews, comments, and messages across sports platforms in a timely and brand-appropriate manner, escalating issues as needed.
• Digital Content Management: Write and manage high-impact content across digital channels, including website updates, email campaigns, and social media.
• Asset Collaboration: Collaborate with internal teams (graphic design, video, and project management) to develop and deliver premium marketing assets on time and aligned with campaign goals.
• Brand Quality Control: Maintain ongoing production, accuracy, and relevance of all Sports at WEC brand content to protect venue aesthetics.
• B2B & Industry Presence: Manage the facility's physical marketing presence and logistical activation within regional sports commissions, convention & visitors bureaus, trade shows, and relevant professional associations.
• Performance & Profitability Tracking: Partner closely with property-wide teams to track project profitability relative to Sports and deliver operational marketing KPI reports regarding reach, engagement, and conversion metrics.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
• Experience: 3+ years of hands-on marketing experience, preferably within a premium hospitality, sports tourism, or regional convention framework.
• Core Competencies: Strong copywriting and content development skills with a proven track record of creating engaging, on-brand messaging for web, social, and digital campaigns.
• Project Execution: Excellent organizational and communication skills with the ability to manage multiple projects, campaigns, and deadlines in a fast-paced environment.
• Technical Proficiency: Working knowledge of digital marketing tools including email platforms, content management systems (CMS), and social media scheduling software.
• Schedule Flexibility: Must be able to work highly flexible schedules including weekends, nights, and holidays to support active tournament execution and real-time event content capture.
• Execution DNA: Self-motivated team player with a proactive, solution-oriented approach and an uncompromising attention to detail.

Benefits

• Dedicated Base Salary Structure.
• Comprehensive corporate benefits package.