Responsibilities

• Serve as the subject matter expert and strategic lead responsible for maximizing the value of a Sports & Entertainment partnership portfolio aligned to enterprise, line of business, and brand objectives.
• Lead the management of external partnerships, ensuring the successful delivery and activation of contractual rights, assets, and experiences that bring partnerships to life and drive measurable impact.
• Oversee the end-to-end planning and execution of marketing programs, ensuring all initiatives are delivered on strategy, on time, within budget, and in alignment with enterprise risk standards.
• Support strategic planning efforts by leading briefing, business case, and approval processes that enable investment decisions and guide creative development.
• Provide influential leadership across a broad network of internal stakeholders, including channel partners and cross-functional teams, to design and deliver integrated go-to-market strategies.
• Direct multiple agency partners in the development of activation strategies, channel plans, creative execution, and measurement frameworks to optimize program performance.
• Deliver strategic recommendations, program updates, and progress reports to senior leaders and key stakeholders.
• Act as a trusted advisor within the Sports & Entertainment Marketing Center of Excellence, sharing expertise, best practices, and innovative activation approaches across markets and lines of business.

Requirements

• 15+ years of experience in integrated marketing and campaign management, with significant expertise in Sports & Entertainment Marketing and experience on both the brand and/or agency side.
• Proven ability to lead complex, cross-functional initiatives by influencing and aligning teams of subject matter experts across multiple marketing disciplines.
• Extensive experience developing and executing large-scale marketing activations across paid, owned, and earned channels.
• Exceptional project management and organizational skills, with meticulous attention to detail and a demonstrated ability to manage complex programs from strategy through execution.
• Ability to thrive in a fast-paced, high-volume, and often ambiguous environment while maintaining focus on priorities and delivering results.
• Outstanding communication, presentation, facilitation, and stakeholder management skills.
• Demonstrated success navigating matrixed organizations and building strong partnerships across diverse teams and functions.
• Strong creative judgment and brand stewardship, with the ability to provide strategic direction and constructive feedback to agency partners.
• Deep understanding of consumer behavior, cultural trends, and emerging opportunities that shape the sports and entertainment landscape.
• Strategic, intellectually curious, and innovative leader with a proven ability to translate insights into actionable business and marketing strategies.

Benefits

• affordable, competitive and flexible benefits.
• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.