Sports Athletes Strategy & Product Operations Manager-TikTok

Los Angeles, CA (On-site)

$94K/yr – $236K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive athlete growth strategy and campaigns for a sports talent program, coordinating cross-functional efforts to grow content and engagement.

  • Own growth planning and execution against defined targets.
  • Must-have: 5+ years in sports talent management or related field.
  • Standout: Strong cross-functional collaboration and data-driven decision making.

Job Description

Responsibilities

  • Lead athlete growth strategy: define targets, identify opportunities, develop and execute introduction/growth plans.
  • Plan and run trending campaigns around athletes and events to boost content and engagement.
  • Understand athlete needs and the sports ecosystem. Collaborate across teams to drive strategy and improve performance.

Requirements

  • Bachelor's degree with 5+ years of experience in sports talent management or related fields. Strategic, analytical, and data-driven.
  • Strong cross-functional collaboration, communication, and execution skills.

Preferred

  • Knowledge of athlete development and sports content. Strong network with athletes, agencies, or MCNs. Skilled in negotiation and project development.
  • Self-driven, passionate about sports, innovative, and adaptable. Data-sensitive with strong strategic thinking.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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