Responsibilities

• Own the seasonal marketing strategy for the Specialty channel across the United States and Canada
• Partner closely with Regional Sales Managers to align marketing investments with business opportunities
• Translate national brand campaigns into compelling trade marketing programs
• Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through
• Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag
• Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners
• Build strong, proactive communication channels with specialty retail partners
• Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs
• Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care
• Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences
• Provide hands-on support to bring events, trade marketing, and brand activations to life
• Manage and coordinate seasonal B2B trade shows, sales meetings, and retail activations
• Help create exceptional brand experiences that reflect Fjällräven’s values and deepen consumer connection
• Manage the wholesale marketing calendar and keep key partners aligned on timelines, deliverables, and priorities
• Coordinate marketing assets, sample programs, and related channel support materials
• Analyze and report on specialty retail partner marketing activations
• Use performance data and partner insights to inform future decisions
• Improve processes that help the team support retail partners more effectively season after season

Requirements

• 3+ years of experience in wholesale, trade, retail, or brand marketing
• Experience partnering closely with sales organizations
• Experience managing integrated marketing campaigns from concept through execution
• Strong project management, organizational, and communication skills
• An analytical mindset, with the ability to use performance data to inform decisions
• Comfort balancing multiple priorities in a collaborative, fast-paced environment
• A relationship-centered approach to working with internal teams, sales partners, and external retail partners
• A willingness to support both strategic planning and hands-on execution, from presenting a seasonal plan to helping bring a trade show booth to life
• Curiosity, adaptability, and a proactive approach to problem-solving

Preferred

• Experience in the outdoor, apparel, or consumer products industry
• Experience supporting specialty retail, wholesale, or independent retail partners
• Familiarity with trade shows, sales meetings, retail activations, or in-store marketing programs
• Passion for the outdoors, sustainability, and helping more people feel at home in nature

Benefits

• 401(k) with employer match to support your long-term financial wellbeing
• Comprehensive health and wellness benefits for full-time employees, including medical, dental, and vision coverage, long- and short-term disability
• Generous paid time off and paid company holidays to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability , quality craftsmanship, and responsible business practices