Responsibilities

• Own the seasonal marketing strategy for the Specialty channel across the United States and Canada
• Partner closely with Regional Sales Managers to align marketing investments with business opportunities
• Translate national brand campaigns into compelling trade marketing programs
• Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through
• Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag
• Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners
• Build strong, proactive communication channels with specialty retail partners
• Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs
• Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care
• Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences