Specialist, Programmatic

New York City, NY (On-site)

$65K/yr – $80K/yrIntern/New Grad1+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end programmatic campaigns from setup to optimization, deliver analyses, and develop data-driven strategies and automation to improve KPIs.

  • Lead configuration, trafficking, QA, and daily campaign management
  • Produce independent analyses on bidding, audiences, experiments, and landing-page tactics
  • Develop algorithms and automation to optimize KPIs

Job Description

Responsibilities

  • - Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
  • - Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics.
  • - Implement optimizations and new campaign strategies to enhance performance.
  • - Propose innovative analytical methodologies for campaign optimization.
  • - Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency.
  • - Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
  • - Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP.
  • - Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.

Requirements

  • - A BS/BA degree from an accredited college or university. STEM degrees are preferred.
  • - 0-1 year of professional experience in programmatic trading, advertising, ad tech, or media.
  • - Hands-on experience with programmatic platforms, especially DV360 and TTD (The Trade Desk).
  • - Foundational understanding of programmatic advertising.
  • - High proficiency in Excel.
  • - Solid foundation in math and statistics.
  • - Proven ability to operate independently and efficiently.
  • - Exceptional attention to detail.
  • - Effective time management.
  • - Excellent verbal and written communication.

Preferred

  • - Familiarity with data visualization tools like Looker or Tableau is advantageous.
  • - Understanding of digital ad ops technology is a plus

Benefits

  • - Unlimited paid time off
  • - 401k with company matching and no vesting period
  • - Annual bonuses
  • - Generous medical plan
  • - Paid parental leave
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
8