Responsibilities

• Working with the team to develop holistic, full-funnel paid media strategies aligned to brand and performance objectives.
• Helping define channel mix, audience approach, budget allocation, and flighting strategy across major campaign beats.
• Working with media agency and vendors to create plan with first-to-market and effective tactics
• Partnering with brand marketing to align media strategy to messaging, positioning, and creative pillars.
• Building strategic frameworks for tentpole moments including reveals, launch, seasonal updates, and promotions.
• Collaborating with regional, agency and internal activation teams to create strong cross-channel plans that work holistically
• Leveraging our data, competitive intelligence, and industry trends to inform planning recommendations.
• Partnering with analytics teams to define measurement plans and success KPIs by funnel stage.
• You will operate as a connector between in-house and external partners ensuring plans are holistic and use all the data and insights at your disposal.

Requirements

• 2–4+ years of experience in paid media strategy, media planning, or performance marketing.
• Experience developing multi-channel media strategies across platforms such as Linear, OOH, CTV. Meta, YouTube, TikTok, Google, Twitch, programmatic, and emerging channels.
• Strong understanding of full-funnel marketing and attribution models.
• Experience managing budgets in the $2MM+ range preferred.
• Proficiency in AI, Microsoft and Google Suites, and media forecasting models.
• Strong presentation skills with the ability to distill complex data into clear strategic narratives.
• Analytical mindset balanced with creative thinking and inquisitive mindset

Nice To Have

• Media agency experience on a gaming or entertainment client
• Experience on an integrated planning and activation team

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.