Responsibilities

• Building, launching, and managing paid media campaigns across platforms including Meta, TikTok, YouTube, Google Ads, Twitch, Amazon, and programmatic partners.
• Implementing audience targeting strategies including first-party data, lookalike modeling, contextual targeting, and interest-based segments.
• Ensuring proper campaign setup, naming conventions, tracking, and QA prior to launch.
• Working with regional teams to ensure global cohesion
• Monitoring campaign performance daily and optimize toward KPIs including CPM, CPV, CTR, CPI, ROAS, and engagement metrics.
• Conducting A/B testing on creative, copy, targeting, and bidding strategies.
• Analyzing funnel performance and identify opportunities to improve efficiency and scale.
• Partnering with analytics to ensure accurate tracking, tagging, and attribution.
• Developing weekly and monthly performance reports with actionable insights.
• Translating data into clear recommendations for stakeholders.

Requirements

• 2–4+ years of experience in paid media activation or performance marketing in platform
• Direct platform experience in at least 3 of the following: Meta, TikTok, Google Ads, YouTube, Snapchat, Twitch, or DSPs.
• Strong understanding of performance marketing KPIs and attribution models.
• Proficiency in AI, Microsoft Suite,Google Sheets; experience with reporting dashboards (Looker, Tableau, etc.) a plus.
• Experience managing budgets in the $500K+ range preferred.
• Highly detail-oriented with strong organizational skills.

Preferred

• Media agency experience on a gaming or entertainment client
• Experience on an integrated planning and activation team

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.