Specialist, Marketing Management (Creative Strategy)

Columbus, OH (Hybrid)

$80K/yr – $149K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the creative planning and execution loop for mid to low complexity programs, translating data into scalable, brand-consistent campaigns and guiding cross functional delivery.

  • Own the creative journey from briefing to execution for low complexity projects and support on more complex initiatives.
  • Coordinate intake, planning, and alignment to keep programs on strategy and on schedule.

Job Description

Responsibilities

  • Strategize & Collaborate: Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.
  • Lead Intake & Planning: Serve as the go-to for low- to mid-complexity creative requests, assessing project readiness and ensuring alignment before development begins.
  • Guide Creative Execution: Own the creative journey for low-complexity projects—from briefing through execution and optimization. Support senior strategists on more complex initiatives.
  • Ensure Consistency: Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.
  • Manage & Optimize: Oversee a portfolio of work, collaborating with cross-functional teams to develop scalable, insight-driven strategies that enhance ROI and inform decision-making.
  • Grow & Adapt: Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.
  • Key Responsibilities (as described): Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
  • Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
  • Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
  • Collaborates on and assists with creative development and provides feedback on look and feel.
  • Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
  • Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

Requirements

  • Experience: 1–4+ years in marketing, brand strategy, or client management—ideally within financial services or an agency setting.
  • Education: Bachelor’s degree in marketing, business administration or related field preferred.
  • License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
  • Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
  • Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
  • Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Preferred

  • Exposure to video, design, and digital/print production is a plus.
  • Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.

Benefits

  • medical/dental/vision
  • life insurance
  • short and long term disability coverage
  • paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
  • nine paid holidays
  • 8 hours of Lifetime paid time off
  • 8 hours of Unity Day paid time off
  • 401(k) with company match
  • company-paid pension plan
  • business casual attire
Nationwide logo

Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
5

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