Responsibilities

• Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and broaden the consumer base both on and off campus within your region.
• Clearly communicate expectations and provide guidelines to Student Marketeers to enable them to effectively plan and implement strategies that promote trial experiences in the market and incorporate them into student life during key moments and consumption occasions.
• Implement a robust sales support program to enhance distribution, energize the trade, and increase in-store visibility in and around university campuses.
• Collaborate with your team to design exciting and relevant university initiatives that resonate with students and cultivate brand affinity and loyalty.
• Leverage program tools and reporting features to guide a focused and effective strategy targeted at the most relevant student groups, monitor performance, and identify opportunities to reach new consumers, thereby optimizing program impact.
• Provide coaching and empower team members during the planning process to ensure a continuous flow of innovative ideas aimed at growing the user base.
• Oversee sampling requests both internally and externally, ensuring alignment with broader organizational priorities.
• Facilitate meaningful interactions with consumers to overcome barriers and address negative perceptions when necessary, fostering positive engagement and driving product trials.
• Recruit and hire Student Marketeers who align perfectly with the brand, possess the necessary skills, and demonstrate a proactive attitude towards all business priorities.
• Ensure the consistent implementation and maintenance of national recruitment, onboarding, and training processes.

Requirements

• 2+ years of experience in marketing, including leading teams and managing personnel.
• Holds a Bachelor’s degree or equivalent professional experience.
• Must possess a valid U.S. driver’s license.
• Employees may be required to lift and or move up to 25 pounds or more as needed
• Fluency in English is required; proficiency in additional languages is a plus.

Preferred

• Proficiency in additional languages is a plus.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement