Lead campus field marketing to drive trial, distribution, and brand love among students through a scalable Student Marketeers program and campus events that tie to national activations.

• Growth/Activation: Set goals with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive trial that engages new users and expands the consumer base on and off campus in your region.
• People & Programs: Recruit, onboard, and coach Student Marketeers to own targets and pipelines, building a flow of fresh ideas and development opportunities for top performers.
• Events & Partnerships: Create key events, scenes and marketing opportunities on campus and within relevant Red Bull scenes, balancing third party properties with brand values.
• Field Execution: Lead the team in planning, reporting, and optimizing university activations that boost distribution and in store visibility around campus.
• Community & Influence: Identify local opinion leaders and campus networks to strengthen local relevance and drive trial through authentic connections.
• Training & Standards: Implement national recruitment, onboarding, and training modules for consistency across markets and teams.
• Sampling & Touchpoints: Manage sampling requests and indirect sampling initiatives to broaden reach at occasions where we can surprise consumers.
• Measurement & Insights: Use program tools and reporting to track performance by student groups and opportunities for smarter program design.
• Team Leadership: Coach and empower each team member with an empowerment approach to own targets and pipeline opportunities for development.
• Brand Activation Ownership: Lead a strong Team Leader program and support national/global events or projects with excellence.