Lead campus consumer trials and student market activation to grow the brand and user base.

• Own campus trials program and Student Marketeer activation to drive product trials.
• Must-have: 2+ years of marketing experience with team leadership.
• Standout: coordination with Field Marketing and local operations for impact.

Responsibilities

• CONSUMER COLLECTING PROGRAM MANAGEMENT: Establish clear objectives in collaboration with the CCM and FMM to drive trials engaging new users and broaden the consumer base regionally.
• Clearly communicate expectations and provide guidelines to Student Marketeers to promote trial experiences in market during key moments.
• Implement a robust sales support program to enhance distribution and in-store visibility around campuses.
• Collaborate to design university initiatives that resonate with students and cultivate brand affinity.
• Leverage program tools and reporting to guide strategy, monitor performance, and optimize reach of student groups.
• Provide coaching to team members to ensure a flow of innovative ideas for growth.
• Oversee sampling requests, ensuring alignment with broader organizational priorities.
• Facilitate meaningful consumer interactions to overcome barriers and drive product trials.

Requirements

• 2+ years of experience in marketing, including leading teams and managing personnel.
• Bachelor’s degree or equivalent professional experience.
• Fluency in English; additional languages a plus.
• Holds a Bachelor’s degree or equivalent professional experience.
• Must possess a valid U.S. driver’s license.
• Employees may be required to lift and/or move up to 25 pounds or more as needed.

Preferred

• Proficiency in additional languages is a plus.
• Creative mindset with history of implementing innovative ideas and evaluating outcomes.

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.
• Red Bull North America is an Equal Opportunity Employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, or other classifications.