Specialist, Business Development & Marketing at Foley & Lardner LLP | Denver, CO | $70K/yr – $118K/yr

Specialist, Business Development & Marketing

Denver, CO (Hybrid)

$70K/yr – $118K/yrMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive business development and marketing programs for Foley & Lardner LLP, coordinating events, CRM, and client materials to raise profile and generate opportunities.

Own delivery of BD&M programs and events, including client-facing materials and digital/social initiatives.
Must-have: Minimum three years in BD/M marketing within professional services with project management experience.
Standout: Cross-industry knowledge and CRM-driven, measurable campaigns.

Job Description

Responsibilities

Help execute the delivery of innovative, distinctive, and integrated business development and marketing programs, including client events, targeted seminar programs, client-facing material production, and digital and social media initiatives.
Manage and support firm-sponsored events and conferences/seminars, including logistics, drafting and distributing invitations, developing and maintaining mailing lists, preparing materials, tracking RSVPs, follow-up communications, and tracking opportunities generated and their ROI.
Develop and maintain compelling pitches/RFPs, presentations, and marketing materials.
Create and distribute thought leadership materials, such as client alerts and industry outlooks, through mass mailings, digital media postings, and internal newsletters.
Update and maintain the firm's CRM database, including list segmentation, external mailings, invitation and mailing list development, RSVP tracking, and running reports to support campaigns, events, and business development initiatives.
Identify key industry memberships, sponsorships, and events that provide new sources for profile raising and lead generation. Manage those organizations with which the firm engages to ensure the firm receives the maximum return on its investment.
Draft submissions to award programs and directories aligned to the industry teams and track key award opportunities.
Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility.
Work with the communications and PR team to maintain the internal and external profile for the industry teams by publicizing news items, lawyer achievements, thought leadership, and events.
Utilize and champion firm tools to support BD&M and firm initiatives.

Requirements

Bachelor's Degree required. #LI-Hybrid
Minimum of three (3) years of business development and/or marketing experience in a professional services industry with demonstrated project management experience required.
Understanding of the legal industry and/or relevant industries (Fashion, Apparel, & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; Cannabis) preferred.

Preferred

Understanding of the legal industry and/or relevant industries (Fashion, Apparel, & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; Cannabis) preferred.

Foley & Lardner LLP

Foley & Lardner LLP stands at the nexus of the Energy & Infrastructure, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 27 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

Milwaukee, Wisconsin, USA

3K employees (68 in marketing)

www.foley.com