Responsibilities

• Support Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx’s financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets.
• Own Industry Buyer GTM — Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets.
• Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels.
• Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns.
• Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry.
• Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions.
• Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one-off engagements.
• Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution.
• Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution.

Requirements

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills — able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable operating in a fast-paced, evolving environment.
• Strong execution mindset with attention to detail and quality.
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases.
• BA/BS degree required; advanced degree (MBA or similar) a plus.
• Willingness to travel (~20%) for customer meetings and events, partner engagements, and internal meetings.

Preferred

• Advanced degree (MBA or similar) a plus
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance