Responsibilities

• Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities
• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
• Leverage market intelligence and competitive insights to craft strategies that enhance market position
• Conceptualize and drive primary market research to better understand marketplace and customer needs
• Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands, and maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery
• Work with Market Development to track competitive landscape, emerging technologies, and industry standards
• Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments
• Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions
• Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks
• Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging

Requirements

• Bachelor's degree in Marketing, Business or related field
• 5+ years of B2B marketing experience in solution marketing or product marketing
• 5+ years working in the Energy/Utility sector with deep understanding of grid infrastructure
• Strong understanding of energy market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges
• Track record of successful product and solution launches in energy markets
• Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas
• Experience managing marketing budgets and delivering measurable results
• Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams
• Experience in telecommunications, optical networks, or infrastructure technology sectors
• Direct experience with utility customers and EPCs

Preferred

• Experience in telecommunications, optical networks, or infrastructure technology sectors
• Direct experience with utility customers and EPCs
• Strategic marketing planning: Developing vertical marketing strategies, go-to-market plans, and integrated campaign roadmaps
• Messaging and positioning expertise: Creating messaging hierarchies from thought leadership to solutions to product level for technical B2B audiences
• Solution marketing frameworks: Translating technical capabilities into value propositions for different buyer types (executive, technical, procurement)
• Market intelligence: Conducting primary research, competitive analysis, campaign analysis, and customer interviews
• Buyer journey mapping: Defining personas and content strategies across awareness, consideration, and decision stages
• Performance analytics: Defining KPIs, tracking campaign performance, pipeline influence, and revenue attribution
• Budget management: Allocating resources across campaigns, content, events, and partner programs to maximize ROI
• Proficiency in marketing automation platforms, CRM systems (Salesforce), and analytics tools