Responsibilities

• Support social-first series strategy and execution across Meta platforms and TikTok, writing and developing marquee series that deliver hit videos and audience engagement.
• Serve as a subject matter expert across Instagram, Facebook, Threads, and TikTok, with deep knowledge of platform features, algorithms, and best practices to maximize reach and engagement.
• Concept and launch recurring formats and original series, executing from development through post-production.
• Direct and produce shoots ranging from red carpets to reactive social content to premium, filmic or TV-inspired formats.
• Personally shoot vertical and multi-camera social content, operating camera and basic lighting and audio setups for lean productions.
• Oversee edits with a strong instinct for pacing, hooks, retention, and shareability.
• Manage the full production lifecycle including pre-production, logistics, crew coordination, on-set direction, and post-production.
• Partner with editorial and social teams to capture brand voice in unique IP that is then optimized for every platform.
• Track trends, creators, and cultural moments to keep content competitive and current.

Requirements

• 3+ years of experience in social-first video production, directing, and editing for self, publishers or brands.
• A portfolio of short-form work demonstrating strong pacing, storytelling, and viral performance.
• Proven track record of developing social formats or franchises that drive audience growth and engagement. Examples of high-performing videos required.
• Strong hands-on shooting skills with experience operating DSLR/mirrorless cinema cameras.
• Expertise across Meta platforms and TikTok, including algorithm mechanics, retention strategies, and platform-native storytelling.
• Fluency across social formats, from vertical short-form to premium, filmic, and TV-inspired shows.
• Deep topic knowledge of celebrity culture, travel, and/or beauty and style and how they are consumed and engaged with on social platforms.
• Strong production management skills with experience overseeing logistics, budgets, timelines, and crews.
• Ability to execute end-to-end, from ideation through final delivery.