Own end-to-end social-first video production across Meta and TikTok, from concept to post, delivering scalable series and high-engagement formats.

• Own social-first series strategy and execution across Meta platforms and TikTok, developing marquee series that deliver hit videos and audience engagement.
• Serve as a subject matter expert across Instagram, Facebook, Threads, and TikTok, with deep knowledge of platform features, algorithms, and best practices to maximize reach and engagement.
• Concept and launch recurring formats and original series, executing from development through post-production.
• Direct and produce shoots ranging from reactive social content to premium, filmic or TV-inspired formats.
• Personally shoot vertical and multi-camera social content, operating camera and basic lighting and audio setups for lean productions.
• Oversee edits with a strong instinct for pacing, hooks, retention, and shareability.
• Manage the full production lifecycle including pre-production, logistics, crew coordination, on-set direction, and post-production.
• Partner with editorial and social teams to capture brand voice in unique IP that is then optimized for every platform.
• Track trends, creators, and cultural moments to keep content competitive and current.