Responsibilities

• Develop platform-specific social strategies that are rooted in audience insight, brand objectives, and cultural relevance.
• Concept and contribute to social-first content shoots; from pre-production planning and shot list development to on-set creative direction and real-time decision making.
• Partner with content creators, graphic designers and copywriters, and video editors to ensure all creative output is strategically sound and platform-optimized before and after capture.
• Build and present strategic frameworks, content calendars, and creative briefs that give teams a clear north star.
• Analyze performance data post-publish and translate learnings into actionable optimizations and next steps.

Requirements

• Minimum 3–7 years of experience in social media strategy, preferably at an agency or within a brand environment.
• Hands-on experience contributing to or leading social-first content shoots.
• Fluency in content strategy, community management, comms planning, and social analytics.
• Understanding of the broader marketing and communications mix and how social ladders up to larger campaign goals.
• Strong presentation and storytelling skills. You can make a deck sing, making clients feel confident in the work we’re doing.
• Experience working alongside or directly with talent, publicists, and brand stakeholders.
• Strong interpersonal skills and the ability to be a connective force across creative, strategy, and client teams.
• Existing design and deck development skills are a plus.
• Passion, hustle, and an unrelenting curiosity for where social is headed next.

Preferred

• Existing design and deck development skills are a plus.