Responsibilities

• Be acutely aware of TikTok trends and user behaviors to develop innovative content ideas.
• Craft authentic, platform-native concepts that align with the brand voice and audience interests.
• Collaborate with creative leadership to refine ideas and ensure they are feasible within scope.
• Monitor performance and feedback to refine and evolve content strategies.

Requirements

• Proven experience in content creation or ideation, with a strong portfolio showcasing success.
• Deep understanding of TikTok's content ecosystem, trends, and user engagement tactics.
• Excellent creative thinking and communication skills, capable of translating abstract ideas into actionable concepts.
• Agile and adaptable, with a keen sense for what makes content shareable and engaging.
• You have a strong instincts for creative informed by an emotional hook.
• You love movies, have an understanding of niche audiences, and can translate your love and understanding into engaging creative.
• You care more about engagement than impressions.