Social Media Video Producer, TODAY Digital at NBCUniversal | New York City, NY | $93K/yr – $110K/yr

NBCUniversal

Social Media Video Producer, TODAY Digital

New York City, NY (Hybrid)

$93K/yr – $110K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the live, real-time digital coverage for the 4th Hour, turning on-air moments into social-first clips, video content, and TODAY.com stories while partnering with broadcast, booking, and editorial teams.

Drive end-to-end content creation for live segments, talent appearances, and guest-driven experiences across social, video, and site channels.
Concept and scale recurring social formats that showcase talent and guests, with rapid scripting, editing, and publishing.

Job Description

Responsibilities

Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happen
Own talent coverage, regularly shadowing Jenna & Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first content
Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms
Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guests
Turn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews)
Produce original digital content - from social to video and today.com articles - with talent and celebrity guests, both in-studio and around 30 Rock
Collaborate with our original video team to produce Jenna & Sheinelle-related video content
Act as a key bridge between broadcast and digital
Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven content
Ensure consistency across broadcast segments, social coverage, and site storytelling

Requirements

4+ years of experience in digital production, editing, or multi-platform content in a newsroom, studio, or entertainment environment
Bachelor's degree or equivalent professional experience
Proven experience working directly with on-air talent and/or celebrity guests, with strong judgment and professionalism in high-profile settings
Strong video editing skills (Premiere preferred) with the ability to execute quickly and at a high level
Deep understanding of social platforms, formats, and audience behavior
Strong writing skills across social and editorial
Experience working in-studio and in real time, with tight turnarounds
Strong organizational skills and ability to manage multiple workflows simultaneously

Preferred

Experience building and scaling social franchises or repeatable formats
Experience producing and/or pitching original video series
Background in morning TV, lifestyle, or entertainment content
Experience with digital editorial packaging
Basic shooting skills (iPhone/DSLR) and light motion graphics

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926

New York, New York, USA

48K employees (18,533 in marketing)

www.NBCUniversal.com