Responsibilities

• Develop and execute creative social media strategies tailored for platforms like TikTok, Instagram, Facebook, and more to boost brand visibility and engagement.
• Produce high-quality multimedia content including videos, graphics, photography, and written posts aligned with branding guidelines.
• Manage daily social media activities using tools such as Hootsuite or Buffer to schedule posts, monitor performance, and optimize campaigns.
• Conduct social listening to track brand mentions, industry trends, and audience feedback to inform content planning and community management.
• Collaborate with marketing teams on SEO strategies, keyword research, and web analytics to enhance content reach and effectiveness.
• Engage with followers through comments, messages, and community interactions to foster authentic relationships and strengthen brand loyalty.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for editing visuals and videos to ensure professional quality across all content.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns on TikTok and other platforms
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator for creating eye-catching visuals
• Knowledge of SEO best practices, keyword research, Google Analytics, and web analytics to measure content performance
• Skilled in video editing techniques using Adobe Premiere Pro or similar software for producing engaging videos
• Familiarity with social listening tools like Hootsuite or Buffer to monitor online conversations around the brand or industry
• Strong understanding of social media marketing strategies including branding, public relations, Facebook Advertising, and relationship management
• Excellent proofreading skills to ensure all content is clear, accurate, and aligned with brand voice
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment

Preferred

• Experience in TikTok content creation
• Experience with Facebook Advertising
• Public relations/brand management knowledge
• Strong portfolio of successful campaigns on TikTok and other platforms (implied by requirements)

Benefits