Social Media Strategist

Chicago, IL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and elevate social media strategy for brand objectives, leading cross-functional governance, analytics, and partner collaboration to drive engaging and compliant executions.

  • Own social strategy and copywriting, driving campaigns and timely reactive moments with cross-functional partners.
  • Lead analytics and reporting, turning social data into actionable insights for optimization.
  • Partner with influencer teams, agencies, and Legal/PR to ensure compliant, brand-aligned executions across platforms.

Job Description

Responsibilities

  • Responsible for development and implementation of social media communication strategies in support of brand objectives.
  • Provide guidance to Community Manager in delivering industry-leading engagement and disruptive reactive social media moments.
  • Work with influencer team to help support strategic approach and manage partners in collaboration with Brand Teams and/or other relevant stakeholders.
  • Stay informed of the latest social media related trends and best practices.
  • Advocate for new ideas and approaches in support of continuous improvement / innovation.
  • Craft engaging social media copy as needed.
  • Collaborate cross-functionally within the organization with Legal and PR partners to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk.
  • Lead social media analytics for assigned brands and help oversee report generation by team.
  • Collaborate with outside agencies and social media platforms partners to ensure best-in-class execution, always.
PepsiCo logo

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980
Purchase, New York, US
141K employees (12,526 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
29.8%
Direct
46.5%
Referral
21.1%
Social
1.1%
Paid
1.5%

Headcount Trend

Current headcount: ~153.6K

Marketing Team

Marketing Team Size
10,817 (7% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Equity, 7 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $4B
  • Jun 2024
    Grant • $18K

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