Social Media Strategist

Madison, WI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own social strategy and production across multiple clients, combining influencer work, creative collaboration, and AI-driven planning to hit client goals.

  • Lead social strategy, influencer programs, and end-to-end productions with a cross-functional team until campaign launch.
  • Analyze performance and turn data into clear, actionable recommendations for clients and internal teams.
  • Leverage AI-enabled tools to accelerate research, trend analysis, content planning, and reporting while preserving strategy and voice.

Job Description

Own social strategy and production across multiple clients, combining influencer work, creative collaboration, and AI-driven planning to hit client goals.

  • Lead social strategy, influencer programs, and end-to-end productions with a cross-functional team until campaign launch.
  • Analyze performance and turn data into clear, actionable recommendations for clients and internal teams.
  • Leverage AI-enabled tools to accelerate research, trend analysis, content planning, and reporting while preserving strategy and voice.
  • Requirements: 3–6 years of experience in social media or content strategy (agency experience strongly preferred).
  • Strong understanding of platforms like TikTok, Meta, YouTube and emerging channels.
  • Comfort leveraging AI-enabled tools while applying thoughtful judgment to ensure recommendations, content and insights remain accurate, relevant and aligned with client goals and Hiebing's standards of excellence.
  • Ability to balance strategic thinking with hands-on execution.
  • Confidence working directly with clients and cross-functional teams.
  • A clear point of view — you don’t just execute, you push the work forward.
  • Must be authorized to work in the U.S. without current or future sponsorship.
  • Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position.
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Hiebing

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.Ready to move forward? Let’s join forces.If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at darnold@hiebing.com.GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others...

Founded in 1981
Austin, Texas, USA
170 employees (89 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
29.4%
Direct
46.8%
Referral
7.2%
Social
14.9%
Paid
1.5%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
66 (39% of company)
Median Career Experience
15.5 years
Median Tenure
12 years