Responsibilities

• Social Media Management: Execute day-to-day social media management across platforms (Meta, TikTok, X, Reddit, and others), including scheduling, publishing, and community management.
• Social Media Strategy: Support development and execution of platform-specific strategies aligned with broader communications and campaign goals.
• Persona Development: Translate audience insights into clearly defined personas and tailor content to drive engagement with priority segments.
• Content Development: Draft, edit, and optimize social content including copy, visuals, and short-form video concepts that align with brand voice and objectives.
• Listening & Trend Analysis: Conduct social listening and trend analysis to identify timely opportunities, emerging narratives, and competitive positioning.
• Platform Best Practices: Monitor and share platform updates, algorithm changes, and best practices to continuously refine our approach.

Requirements

• 1–3 years of experience in social media, digital marketing, or communications; agency experience preferred
• Demonstrated understanding of social media strategy, including platform nuances, content formats, and performance optimization
• Experience developing or applying audience personas to inform content and targeting decisions
• Strong writing and editing skills with the ability to adapt tone across platforms and audiences
• Familiarity with social media management and analytics tools (e.g., Sprout Social, native platform insights)
• Collaborative, proactive, and comfortable working in a fast-paced, high-accountability environment
• Genuine interest in trends across digital culture, media, and emerging platforms
• Bachelor’s degree preferred, but not required with relevant experience