Responsibilities

• You will be our primary daily contact for social media programs
• Create and coordinate the monthly, weekly, and daily social media content calendar to guarantee an appropriate mix of content on Facebook, Instagram, and LinkedIn
• Uncover content ideas by researching and monitoring gift announcements and all philanthropy related campus news from the schools, colleges, and campuses across our U-M community
• In collaboration with our Communications team on messaging and tone, you will write social media posts
• Edit and copyedit all social content (video captions, post copy, creative assets, etc.)
• Use social media analytical tools for social listening and metrics reporting
• Track daily metrics and compile into a monthly metrics report-out email to provide leadership, communications and social media teams with relevant insights to guide future decision-making
• Track quarterly metrics and report out to our digital team
• Implement and track online and social media paid ad campaigns
• Monitor competitor and peer institutions social media programs; provide insight and suggestions to relevant teams

Requirements

• 2-3 years professional social media experience with strong writing skills OR 2-3 years professional writing experience with personal or professional social media experience
• Excellent written communication skills, including spelling and grammar; ability to write compelling content for a social media audience; experience learning a brand's voice
• Experience developing and managing social media accounts and other interactive communications programs
• Experience in the tactical use of social media platforms (Facebook, X, YouTube, Instagram, LinkedIn), and motivated to learn/monitor new trends in social media
• You must be eligible to work in the United States without requiring university sponsorship for continued employment