Responsibilities

• Works with Social Media Program Lead and Communications Program Managers to develop social media strategy, including Facebook, X, Instagram, LinkedIn, YouTube, Threads, and Bluesky to promote the mission and vision of the School of Medicine and its departments, divisions, and centers.
• Generates photos, videos, and infographics for social media.
• Supports Social Media Program Lead in maintaining the social media editorial content calendar.
• Develops, implements, and tracks the effectiveness of social media or digital campaigns.
• Responds promptly to messages, comments, and inquiries.
• Monitors social media to manage mentions of the School of Medicine and engage in relevant online discussions.
• Builds and maintains relationships with faculty and staff within the CU Anschutz School of Medicine and shared services units.
• Collaborate with colleagues at CU Anschutz, UCHealth, Children’s Hospital Colorado, Veterans Affairs, and other partners as appropriate.
• Identify and implement best practices regarding communication practices, strategies, and tools.
• Attend campus communications meetings as needed.

Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, public or media relations, journalism, or other related fields.
• Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor’s degree on a year-for-year basis.
• Two (2) years of experience working in professional or branded social media growth and management, or related communications, public relations, and marketing field(s), preferably in health care or higher education.

Preferred

• Communications experience in a university, academic medical center, and/or large hospital system environment.
• Experience with Smartsheet, Sprout, or other calendar/social media management tools.
• Experience with photography, videography, and video editing.
• Additional training/professional development in the following areas: social media strategy and implementation, search engine optimization, content management systems, and video editing.
• Experience with project management, prioritization, timelines, and ensuring on-time deliverables.