Social Media Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own multi-platform social strategy and content execution, driving engagement and brand voice alignment across core channels while partnering with creative, PR, influencer, and digital teams to deliver data-informed campaigns.

  • Focus on strategy-to-execution ownership: calendar planning, content creation, and publishing across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
  • Turn analytics and platform insights into optimization loops, influencer activations, and cross-team campaigns that move audience growth and engagement.

Job Description

Responsibilities

  • Support the development and management of social media strategies and content calendars across platforms, including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
  • Create, write, edit, schedule, and publish engaging social media content aligned with client brand voice, audience, and marketing objectives.
  • Collaborate with account services, creative, PR, influencer, and digital teams to execute integrated social media campaigns and content initiatives.
  • Contribute to content creation through ideation, copywriting, trend research, content capture direction, and collaboration with designers and creators on static and video assets.
  • Plan, conduct, and capture social-first content at client events, activations, locations, or venues when needed.
  • Monitor social media performance and audience engagement, providing ongoing optimization recommendations based on analytics and platform insights.
  • Prepare reports, audits, and performance analyses using social media analytics and reporting tools.
  • Support influencer identification, coordination, and execution for influencer marketing campaigns and partnerships.
  • Manage community engagement responsibilities, including monitoring comments, messages, conversations, and escalating sensitive issues when necessary.
  • Participate in client communications, presentations, and day-to-day account support for social media programs.

Requirements

  • 2–4 years of experience in social media marketing, content creation, or digital communications in an agency or in-house environment. Agency experience is preferred.
  • Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
  • Strong understanding of major social media platforms, content formats, trends, and platform best practices.
  • Excellent written and verbal communication skills in English, including copywriting, editing, proofreading, grammar, and tone adaptation. Spanish is a plus.
  • Experience with photography, videography, content capture, or mobile-first content creation.
  • Experience creating and managing content across platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
  • Experience collaborating with creative teams on content production including static assets, short-form video, reels, stories, and social-first campaigns.
  • Familiarity with social media management and analytics tools such as Sprout Social or similar platforms.
  • Understanding of influencer marketing and community management best practices is a plus.
  • Familiarity with AI tools for content ideation, scheduling optimization, or performance analysis.
  • Basic design and content editing capabilities using tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.

Preferred

  • Bilingual English and Spanish-language preferred.
  • Real estate, travel, hospitality, destination, and lifestyle marketing experience is a plus
  • Spanish is a plus

Benefits

  • Dynamic, fast-paced agency environment with opportunities for career growth
  • Flexible hybrid/remote work options
  • Professional development opportunities, training, and certifications
  • Collaborative, innovative, and passionate team dedicated to delivering cutting-edge marketing solutions
  • Laptop computer provided
  • Fun, Professional Working Environment and Strong Company Culture
Roar Media logo

Roar Media

ROAR elevates entrepreneurs with big personalities, using digital advertising to grow their brands.

Founded in 2017
Salt Lake City, Utah, USA
5 employees (2 in marketing)

Marketing Team

Marketing Team Size
2 (40% of company)
Median Career Experience
15 years
Median Tenure
11.2 years

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
30.9%
Direct
34.9%
Referral
13.2%
Social
19.2%
Paid
1.4%

Headcount Trend

Current headcount: ~5
Roar Media logo

Social Media Specialist

Roar Media · USA · Remote