Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that reflect brand identity and appeal to diverse audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to community interactions promptly.
• Conduct social listening to track brand mentions, industry trends, and competitor activities; utilize insights to refine content strategies.
• Analyze media performance using analytics tools such as Google Analytics and social media analytics platforms to measure campaign success and optimize future efforts.
• Coordinate with public relations teams to ensure consistent messaging and enhance brand reputation through strategic communication initiatives.
• Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement while monitoring ROI.

Requirements

• Strong knowledge of social media platforms’ functionalities, algorithms, and best practices for content marketing.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for media editing and visual content creation.
• Experience with social media management tools such as Hootsuite or Buffer for scheduling and performance tracking.
• Skilled in SEO (Search Engine Optimization), keyword research, web analytics, and digital marketing performance monitoring.
• Excellent content writing abilities with a keen eye for proofreading and editing to ensure clarity and consistency.
• Ability to analyze marketing data using Google Analytics and other tools to evaluate campaign effectiveness.
• Knowledge of social listening techniques combined with relationship management skills for engaging audiences authentically.
• Familiarity with video editing software for creating compelling multimedia content; photography skills are a plus.
• Understanding of branding principles and experience in social media content creation that aligns with overall marketing strategies.