Social Media Specialist, New Development

New York City, NY (On-site)

$68K/yr - $75K/yr (Est.)Mid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own client partnerships across development projects, from calendar development and asset delivery to publishing, performance tracking, and on-site shoots.

  • Manage day-to-day partnerships and feedback across projects
  • Own pipeline from concept through publication to tracking and reporting
  • Create and edit short-form social content for multiple platforms

Job Description

Responsibilities

  • Client and Developer Partnership
  • Serve as the day-to-day social point of contact for our new development partners across every active project.
  • Present monthly and campaign content calendars to stakeholders, walk them through the concepts behind the work, and manage feedback, revisions, and approvals to deadline.
  • Run recurring status calls and keep partners current on what is shooting, what is scheduled, what is live, and what is performing.
  • Editorial and Brand Ownership
  • Build and maintain a distinct content calendar for each active development, sequenced against launch dates, sales milestones, events, press moments, and campaign windows.
  • Manage a high volume of concurrent deadlines across the portfolio without letting any project go dark.
  • Own the pipeline from concept through approval through publication, including asset gathering, copy, scheduling, and delivery.
  • Maintain content pipelines and project status inside established team systems so progress is visible to partners and to the marketing organization.
  • Translate each development’s positioning and design story into a distinct social voice that holds up next to the building’s own brand.

Requirements

  • 2+ years of professional experience in social media, content production, or content marketing, including at least one year in a client-facing or account-facing environment.
  • Agency experience across lifestyle, hospitality, luxury, or design brands is strongly preferred. New development, real estate, or architecture marketing experience is a plus.
  • Demonstrated experience managing multiple concurrent client content calendars at high volume, with a record of hitting deadlines across competing projects.
  • Strong shooting, editing, interviewing, writing, and captioning skills, with the ability to move from idea to finished social asset quickly.
  • A portfolio or reel of organic short-form video and social content you personally concepted, shot, or edited. This is required.
  • Bachelor’s degree in Marketing, Communications, Journalism, Film, or a related field, or equivalent professional experience.
  • Proficiency with editing, scheduling, analytics, and project management tools such as Adobe Creative Suite, CapCut, Canva, Vista Social, native platform analytics, ClickUp, or similar platforms.
  • Comfort using AI and automation tools to improve workflows, process efficiency, content ideation, creative development, or reporting, with experience that goes beyond basic chatbot prompting.
  • Availability to be on site at active developments and sales galleries across New York City as project needs require.
Serhant logo

Serhant

SERHANT. is the first real estate company launched and designed for the marketplace of tomorrow. We grew from the #1 ranked sales team in New York City into a full-service firm that is revolutionizing the traditional real estate model.At SERHANT., we do things differently. Our in-house production and branding teams — SERHANT. Studios and ID Lab — develop disruptive content that engages the market by exploring new creative frontiers and redefining pathways to connect. Our tech-powered innovation platform, SERHANT. ADX, gives our listings unparalleled exposure by reaching more buyers than anyone else. Our agents are driven to succeed, understanding of client needs, and trained to balance established sales strategies and techniques with innovative thinking.We understand that it’s more important than ever to help our clients and partners adapt to behavioral and market changes being driven by generational shifts and technological advances in society, and by combining traditional brokerage services with innovative production and marketing capabilities, we know how to do that better than anyone else.

Founded in 2020
New York, New York, USA
1.2K employees (62 in marketing)

Traffic Signals

Monthly Visitors
154.3K
Traffic Source Mix
Search
21.7%
Direct
19.1%
Referral
3%
Social
5.9%
Paid
0.1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
33 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$45M
Last Raise
$45M
Seed, 1 years ago

Funding History

  • Dec 2024
    Seed • $45M

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