Responsibilities

• Manages the design and development of university social media content that supports the university’s marketing, communications, branding and strategic initiatives.
• Develops original ideas and creative approaches for social media content and strategies that support university goals; ensures content and designs follow university branding standards and are aligned with appropriate audiences and timelines.
• Develops and executes social media content strategies for the university’s institutional social media channels and recommends content approaches that increase engagement and support university marketing and communications objectives.
• Provides guidance and support to departmental, college, program, and administrative unit social media accounts, as appropriate, and promotes consistent application of university social media practices and standards.
• Routinely monitors departmental social media accounts and ensures they are maintained, updated, and evaluated for effectiveness; present results of analysis when appropriate.
• Monitors social media engagement, audience trends and platform developments; analyzes results and recommends adjustments to improve the effectiveness of social media content and marketing efforts.
• Researches marketplace competitiveness and anticipates trends within social media platforms to identify opportunities to enhance marketing and communications efforts.
• Captures photos and videos for use in social media content.
• Provides training related to social media policy and provides guidance to departmental social media accounts on content development as appropriate.
• Develops new techniques, systems and procedures to enhance the marketing and communications efforts of the university.

Requirements

• This position requires either seven (7) years of directly related full-time experience or, as an alternative, a bachelor’s degree from an accredited institution in digital media , marketing, communications, or a related field and three (3) years of full-time experience directly related to the job functions.
• Professional full-time experience in marketing, public relations, social media, or website development.
• Experience with publishing, imaging, or graphics software (Adobe Creative Suite or other specialized publishing or editing software) and social media monitoring software.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Preferred

• Professional full-time experience in marketing, public relations, social media, or website development.
• Work experience in higher education