Responsibilities

• Manage day-to-day social media execution across client accounts
• Build and maintain content calendars
• Develop social-first ideas, captions, and creative
• Create and edit Reels, TikToks, Stories, and static content
• Schedule and publish content
• Stay on top of trends and platform changes
• Monitor community engagement
• Support and occasionally lead content shoots and events
• Pull monthly analytics and identify opportunities for improvement
• Turn strategy into consistent, high-quality execution

Requirements

• 1–3+ years of experience in social media, content, marketing, or a related role
• Strong understanding of Instagram and TikTok
• Comfortable creating content independently
• Strong Canva and CapCut skills
• Excellent writing and communication skills
• Resourceful and creatively scrappy (you can create compelling content without being handed a perfect library of assets)
• Strong ability to work with stock imagery, UGC, existing brand assets, and limited content shoots
• Able to take a basic concept or objective and turn it into a complete social post independently
• Strong understanding of how to make content feel native to Instagram and TikTok, rather than overly polished or ad-like
• Good visual instincts and an eye for finding creative angles in everyday or limited assets

Benefits

• Flexible, part-time schedule
• Remote work with occasional in-person shoots, events, and meetings
• Work directly with the founder of a growing boutique PR agency
• Hands-on experience across multiple brands in the experiential hospitality, pet and wellness categories
• Opportunity to learn how an agency actually works, from strategy to execution
• Room to grow with the agency as we grow