Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand visibility and engagement.
• Create, curate, and schedule engaging content across various social media platforms, including text, images, videos, and graphics using media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities to inform content planning.
• Collaborate with marketing partners on paid social campaigns and digital advertising initiatives.
• Analyze social media performance using tools like Google Analytics and social media analytics to measure success and optimize future campaigns.
• Engage with followers through timely responses, relationship management, and community building to foster a vibrant online community.
• Collaborate with the marketing team to ensure consistent branding and messaging across all digital channels while proofreading content for accuracy and clarity.

Requirements

• Proven experience in social media management with a strong understanding of various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficiency in content creation tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for media editing purposes.
• Strong knowledge of SEO principles, keyword research techniques, web analytics, and digital marketing performance monitoring.
• Ability to craft compelling written content with excellent proofreading skills that resonate with target audiences.
• Experience in social listening tools for monitoring brand reputation and industry trends.
• Familiarity with social media advertising strategies including Facebook Advertising campaigns for targeted outreach.
• Excellent communication skills combined with relationship management abilities to engage diverse audiences effectively.