Social Media Specialist, Apartments.com – Richmond, VA

Richmond, VA (On-site)

$60K/yr – $64K/yrMid Level1+ years expFull time

Posted 11 days ago

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Job Summary

Own end-to-end social media programs for apartment communities, driving content strategy, account management, paid advertising, and client success across multiple platforms.

  • Lead content calendars and brand-aligned creative development.
  • Oversee client communications, performance reporting, and strategic optimization.

Job Description

Responsibilities

  • Social Media Strategy & Content Development - Create original written and visual social media content for apartment communities across the country. - Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends. - Ensure all content reflects brand voice, platform best practices, and community-specific objectives. - Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality.
  • Social Media Account Management & Community Engagement - Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms. - Schedule and publish content using social media management tools. - Monitor social media channels for comments, messages, mentions, and customer interactions, escalating issues as appropriate.
  • Paid Social Advertising & Performance Optimization - Create, launch, monitor, and optimize paid social advertising campaigns across Meta platforms. - Analyze campaign and content performance to identify opportunities for optimization and growth. - Track key social media metrics and provide recommendations to improve engagement, reach, and overall effectiveness. - Stay informed on platform changes, emerging trends, and evolving social media best practices.
  • Client Success & Strategic Consulting - Serve as the primary point of contact for assigned clients on all social media-related matters. - Prepare and present social media performance reports, strategic recommendations, and campaign insights to clients. - Educate and coach clients on social media best practices, platform updates, and content opportunities. - Lead recurring client calls to review performance, discuss recommendations, and align on content strategy and business goals. - Build strong client relationships through proactive communication and consultative support.
  • Collaboration, Support & Process Improvement - Collaborate with internal teams to support customer retention, product adoption, and service excellence. - Assist with customer escalations and resolve issues in a timely and professional manner. - Contribute ideas to improve workflows, reporting, content processes, and team efficiencies. - Support departmental initiatives and additional responsibilities as needed.

Requirements

  • One or more years of experience in social media, digital marketing, communications, or customer-facing account management roles.
  • Excellent written and verbal communication skills, with the ability to craft professional and engaging social media content.
  • Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven strategies.
  • A track record of commitment to prior employers.
  • Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person University or College.

Preferred

  • Experience managing social media accounts on behalf of multiple clients or brands.
  • Proficiency in Canva and social media scheduling platforms.
  • Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.
  • Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.
  • Familiarity with social media analytics and performance reporting.
  • Evidence of strong academic performance in college.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes
  • Access to CoStar Group’s Employee Resource Groups
CoStar Group logo

CoStar Group

3.2 Glassdoor

CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the United Kingdom. CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.

Founded in 1987
Arlington, Virginia, US
9.6K employees (1,368 in marketing)
55% recommend to a friend

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$33
Traffic Source Mix
Search
31.5%
Direct
57.8%
Referral
9.4%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~11.6K

Marketing Team

Marketing Team Size
848 (7% of company)
Median Career Experience
12 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
2

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