Social Media Specialist, Apartments.com – Richmond, VA

Richmond, VA (On-site)

$60K/yr – $64K/yrMid Level1+ years expFull time

Posted 11 days ago

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Job Summary

Own end-to-end social media programs for apartment communities, from strategy and content to paid campaigns, client consultations, and performance optimization.

  • Lead strategy and content development for multiple clients
  • Provide data-driven insights and client coaching through regular performance reviews

Job Description

Responsibilities

  • Social Media Strategy & Content Development
  • Create original written and visual social media content for apartment communities across the country.
  • Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends.
  • Ensure all content reflects brand voice, platform best practices, and community-specific objectives.
  • Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality.
  • Social Media Account Management & Community Engagement
  • Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms.
  • Schedule and publish content using social media management tools.
  • Monitor social media channels for comments, messages, mentions, and customer interactions, escalating issues as appropriate.
  • Paid Social Advertising & Performance Optimization

Requirements

  • One or more years of experience in social media, digital marketing, communications, or customer-facing account management roles.
  • Excellent written and verbal communication skills, with the ability to craft professional and engaging social media content.
  • Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven strategies.
  • A track record of commitment to prior employers.
  • Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person University or College.

Preferred

  • Experience managing social media accounts on behalf of multiple clients or brands.
  • Proficiency in Canva and social media scheduling platforms.
  • Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.
  • Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.
  • Familiarity with social media analytics and performance reporting.
  • Evidence of strong academic performance in college.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes
  • Access to CoStar Group’s Employee Resource Groups
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CoStar

Discover what the gold standard in commercial real estate means for you. Reliable tools, resources, trend forecasts and thought leadership every real estate professional needs to make data-driven decisions.Through a deep understanding of over 6 million commercial real estate properties in today’s market, we'll help you find relevant information, meet the right people, and make the deals that are critical to your success.Our highly trained research associates verify the accuracy of hundreds of details on the properties in CoStar's database. By interviewing everyone from brokers to owners and property managers, we make sure our data is up-to-date, trusted and reliable.

Founded in 1987
Arlington, Virginia, USA
213 employees (24 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$103.4K
Traffic Source Mix
Search
19.4%
Direct
74.9%
Referral
4.2%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~213

Marketing Team

Marketing Team Size
16 (8% of company)
Median Career Experience
40 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

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