Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media accounts using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor interactions, and optimize content timing for maximum reach.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content creation and campaign strategies.
• Utilize analytics tools such as Google Analytics and social media analytics platforms to monitor performance metrics, measure campaign success, and generate reports for continuous improvement.
• Execute targeted advertising campaigns on platforms like Facebook Advertising to boost content reach and generate leads or conversions.
• Engage with followers through timely responses, relationship management, and community moderation to foster a positive online environment.
• Collaborate with cross-functional teams including public relations, graphic design, and web development to ensure cohesive branding across all channels.
• Perform keyword research for SEO optimization of online content to enhance organic search visibility.
• Monitor digital marketing performance using media editing tools and marketing analytics to refine strategies based on data insights.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns across various platforms.
• Proficiency in social media content creation including graphic design (Adobe Photoshop, Adobe Illustrator), video editing, photography, and media editing tools.
• Solid understanding of digital marketing performance monitoring techniques utilizing Google Analytics, web analytics tools, and social media marketing metrics.
• Experience executing paid advertising campaigns on Facebook Ads Manager or similar platforms is highly desirable.
• Familiarity with social listening tools such as Brandwatch or Sprout Social to gather audience insights effectively.
• Strong skills in content writing, proofreading, branding consistency, and media editing for compelling storytelling.
• Knowledge of SEO best practices combined with experience in digital marketing analytics for measuring campaign effectiveness.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.