Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Utilize social listening tools to monitor brand mentions, industry trends, and customer feedback to inform content and engagement tactics.
• Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance posts.
• Manage social media advertising campaigns on platforms like Facebook Advertising to increase reach and conversions.
• Analyze web and social media analytics using Google Analytics and platform insights to measure campaign performance and optimize strategies.
• Engage with followers through comments, messages, and community interactions to build strong relationships and foster loyalty.
• Coordinate with public relations teams to ensure consistent branding across all channels.
• Schedule posts efficiently using tools such as Hootsuite or Buffer for maximum engagement timing.
• Conduct keyword research for content optimization to improve search engine visibility (SEO).
• Collaborate with cross-functional teams on branding initiatives, e-commerce promotions, and content creation projects.