Social Media Marketing Specialist

Superior, CO (On-site)

$50K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social campaigns across Meta, TikTok, and Snapchat to meet KPI targets and client goals.

  • Must-have: 2–3 years hands-on paid social management (Meta required; TikTok/Snapchat preferred).
  • Standout: Proven optimization, KPI ownership, and actionable insights from campaigns.
  • Standout: Cross-functional collaboration and concise, data-driven reporting.

Job Description

Responsibilities

  • Plan and execute paid social campaigns across Meta, TikTok, and Snapchat
  • Own campaign setup, audience targeting, creative trafficking, optimization and surfacing recommendations to improve performance.
  • Monitor performance and proactively adjust to hit KPIs (e.g., CPA, ROAS, CTR)
  • Collaborate closely with client services and strategy teams to align media execution with client goals
  • Build weekly and monthly performance reports with insights and actionable recommendations
  • Stay up to date with platform updates, trends, and best practices

Requirements

  • 2–3 years hands-on experience managing paid social campaigns ( Meta required; TikTok and Snapchat preferred)
  • Strong understanding of performance marketing, attribution, and media KPIs
  • Experience with complex campaign set ups, including A/B testing, creative experimentation, hyper-local target areas
  • Comfortable using platform reporting tools and Google Sheets/Excel for analysis
  • Clear communication skills with a mindset toward action and ownership
  • Be a quick learner with a will to proactively go beyond the brief

Preferred

  • Experience with third-party media buying or reporting tools, especially those using AI
  • Direct-to-consumer or multi-location/local brand experience
  • Creative brief writing or light creative direction experience

Benefits

  • Competitive salary, health and dental insurance, 401K matching, flexible paid vacation/Sick Days/Holidays and much more!
ROR logo

ROR

ROR is a data-driven, AI-integrated, performance marketing company that services land-based businesses, including health clubs, fitness studios, personal and medical service providers, and active lifestyle destinations.

Founded in 2020
Las Vegas, Nevada, USA
153 employees (31 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
28.2%
Direct
47.6%
Referral
5.9%
Social
16.8%
Paid
1.4%

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
25 (16% of company)
Median Career Experience
10 years
Median Tenure
11.2 years